PROPOSITION DESIGN

Our proposition design projects bring a structured and practical approach to innovation. We work with organizations who are ready to focus on products, value propositions and experiences that matter to customers because they understand that’s the foundation for their future. 

Together with your team, we immerse ourselves in the lives of your customers, co-create bold new concepts, and translate them into propositions that will be desirable, feasible, and profitable. 

Over the course of about 6 weeks, we’ll go from customer insight to a validated proposition and experience prototype that you can bring to market while building a team-wide mindset that’s more innovative and resilient.

We immerse ourselves in the needs of your customers, before co-creating the value proposition.

Spend time with your customers.

We engage directly with your customers, in-person and virtually, to learn more about their needs, frustrations, attitudes, behaviours, and opinions. 

This provides fuel for fresh thinking for better, customer-centric products, services, and platforms.

Imagine innovative new concepts. 

There is no single defined version of the future and so we create a portfolio of concept ideas that can be quickly visualised for co-creation with customers through prototypes. 

We can quickly identify what sticks, and what doesn’t, for the future proposition. 

Validate the value proposition. 

As we narrow our focus, we hone the propositions, features and benefits, the customer experience, in addition to the commercial and operational realities. 

Our goal is to continuously test the riskiest assumptions and ensure the concept is lovable, feasible, and profitable. 

Rob Fodor, Chief Data Officer, Interac

Ramy’s energy & expertise when it comes to the role of emerging technology are unrivaled. He brought a passion & enthusiasm to my team that helped drive us to new heights in terms of data-driven digital transformation.

We’ve done this before, across a range of industries and locations. 

  • Customer-centric propositions for the climate revolution

    We have facilitated 200+ customer conversations across a broad range of topics to help NB Power develop better products and services across their portfolio including energy efficiency measures, EV charging, smart meters and a net zero program. 

  • Imagining transit stations of the future for a platform of connectivity

    Through an immersive initiative to explore the transit stations of the future, we designed a range of value propositions centred around connectivity to provide better passenger experiences.

  • Product-led transformation that’s ready to scale

    Leveraging existing customer insight work, we turned raw qualitative research into a shared, cross-functional view of real customer problems and co-designed & tested 2 new products as part of their digital transformation roadmap.

  • Developing new data-driven insight platforms

    We worked with cross-functional teams at one of the world’s biggest mining companies to uncover opportunities to use machine learning and AI to improve yields and drive more efficient operations across sites in the US and Asia.

  • New products in their Canadian whisky portfolio

    We worked with Campari to help them create an innovation roadmap for new whisky products to launch over the next 3-5 years including ready-to-drink and no/low alcohol products that align with changing market dynamics.

  • Digital identity in North America’s last cash marketplace

    We worked with the Chief Data Officer and product team to design new features that would empower Canadian Interac users to better protect themselves from fraud in online P2P marketplaces.

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